A "wicked problem": A problem in which a consumer suddenly has to become an expert in a field in which they may otherwise be uninterested in, such as buying a water heater or acquiring crutches.

 

This mini design research study focused on the need of new parents to acquire a car seat for a child. The project ultimately synthesizes three design solutions and yields an enterprise model showcasing best practices of eliminating the road blocks of new consumers of car seats.

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This project includes original primary and secondary research, a visual market audit, customer segmentation, idea visualization, creative ideation, design prototyping, UX design, an enterprise model, and competitive analysis.