SPECIAL EVENTS SPONSORSHIP STRATEGY

Disney Corporate Alliances partnered with Disney Special Events to create a new festival sponsorship strategy in 2016. The scope of the project included gathering the information from the all domestic Festival Operations teams, evaluating the information using market data research and a valuation model, and providing an updated structure of sponsorship offerings that met the needs of all partners.

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Portfolio sample is heavily abridged to protect the confidential and proprietary nature of the document. This excerpt is included to show my involvement within the project framework.

WHERE

U.S. Domestic Walt Disney Parks & Resorts

WHEN