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SAVANNAH MUSIC FESTIVAL: STRATEGIC ANALYSIS
This case study of the Savannah Music Festival, or SMF, includes a current-state analysis of the business and strategic suggestions to guide the SMF toward their
vision of becoming the premiere music festival of the southeast.
The report includes an analysis of brand positioning, product and service offerings, a PEST analysis, a sponsorship analysis and a financial analysis.
WHAT
An analysis of the Savannah Music Festival
WHERE
Savannah, Georgia
WHEN
August 2016
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